The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is one of the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has happened to me personally. So here is the brief list of what I have discovered as its first manager, CEO and adviser.
Always be Ready to Engage
Stories, case studies, experiences, consequences -- those are the stuffs of the future. There are tons of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a potential customer to a sale.
Outside of a sales perspective, story-telling in your circle of friends may create a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came in the brief conversation when driving the train on my way to my then day job. I bumped into one of my college-mates there. We were not really close. I advised him that I had been in SEO and shared its value and what it did for my blog. He explained that he'd talk me.
Turns out that he did. I must close the deal.
After that lesson, I never stopped evangelizing.
Yes I understand, you would like to get paid a month. While it could be true that what you know is well worth every penny to everything you are charging, absolutely free consultations build trust. More often than not, it has helped me get the entire company.
Clients appreciate the little things. They also feel more secure once you provide them more information about what they're getting in to and what they want to learn about other elements of internet marketing. You can leverage on giving them what they desire to understand rather than telling them vague generalities about the industry.
I have a client today that signed up because of their principal product's SEO and signed up with another search engine optimization firm because of their new product's SEO. They wanted to see who is the greater SEO services provider. While I'm easily 60 percent more costly in my monthly retainer than another search engine optimization firm, I gave out free consultations to the operator.
"Call me anytime in case you want anything -- except for money." , I said. And he bling smartphone case did. He telephoned up to wake up me often times (I sleep and wake up late while he is an early bird). However, it was all worth it.
The whole company is currently given to us and we're simply waiting for the purchase of the other (much cheaper) SEO firm to perish. I do not know if they're doing a fantastic job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my own trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to know that SEO particularly here in the Philippines is still considered 'new' by many businesses. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' plus also a free market means that the price range is mad.
There are companies offering SEO for as little as $300 per month. And yes, they claim that it is white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, I'd be out of business in one month.
When I read Seth Godin's Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much since they're all for quality and exclusivity. I want to be a business like that. That's 1 reason why we give customer exclusivity because of their niche/industry. And we also charge premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO firms. The clients win and the SEO business loses.
My weapon of choice is increasing the standard of our services and building a brand. This way, pricing is both secondary and I am quite happy with the few genuinely fantastic clients I have.
Consider Louis Vuitton. Win.
To learn how to begin your own search engine optimization company today and begin earning $1,000 per day schedule a complimentary strategy call for my whole online training and turnkey business with your own site, staff, and mastery to control the SEO business.
How to Begin an SEO Company with NO Technical Skills.
All you will need is a computer and mobile phone to work from anywhere you need to. This is a real company you could be proud of.
Also watch testimonial from preceding elephant handler who had been making $19k a year for $3k in one week.
Schedule your FREE One Hour Strategy telephone at http://meetme.so/JimPaar
I look forward to speaking with you and enable you to start making money in another 30 days.